Leading cable, connector and automation specialist, Lapp Australia, has reached a major service milestone following its recent launch of a permanent Australian subsidiary, by completing a large order on the same day it was received.
This rapid turnaround of the order, finished to exact customer needs, was made possible by Lapp Australia’s new cable cutting technology, which can slice through a variety of different cables of up to 500mm2 thickness (or 37mm nominal overall diameter) to precise lengths.
These can be precision finished to global reliability and service standards, ready to be shipped out to manufacturing, automation and robotics, machine builder, food and beverage and other industrial companies across Australia.
“Having a fully functional cable cutting machine online is an integral step in our introduction of high service standard benchmarks plans in Australia. Lapp Group globally has a strong emphasis on customer service and fast delivery times, and we will extend that customer advantage throughout Australia,” said Mr Simon Pullinger, General Manager, Lapp Australia.
“Lapp Australia is seeking to establish a new benchmark for service in Australia, as industries expand and automate to meet higher demands and 24-hour production and automation cycles,” he said.
“Customers often want to buy cable in bulk, but prefer it cut into smaller sections. For example, we’ll get an order for 1,000 metres of cable, cut into 100 metre sections. With our new machine, we can set these parameters and immediately achieve this result with absolute precision.”
“This cable cutting capability greatly strengthens our service offering in Australia and allows Lapp to provide faster delivery times and tailored deliveries.”
Strong Demand
Since establishing a permanent Australian operation in February 2018, Lapp has already seen a strong demand for its products, particularly in automation, which is an expanding industry in Australia.
“In addition to end users, we’re supplying our cables and accessories to automation companies, system integrators and sub-contractors that are responsible for managing the automation of a warehouse, factory or assembly line,” said Mr Pullinger.
“These companies, especially those who are reporting to valued customers with multiple sites, value quality product and reliable service. Having a local operation means that we can now stock over 1,000 products in Australia, and we have access for quick deliveries for the full range of over 40,000 from our headquarters in Germany,” he said.