With rapid growth in data communication through Industry 4.0, companies are increasingly opting for Ethernet connection solutions - which, however, have to meet different requirements to those in the office. Speed is not the most important factor: Demand for simple and cost-effective solutions is also increasing, as is demand for hybrid connections. Wireless standards, however, remain a niche in factories, says Guido Ege, Head of Product Management and Development at global automation technology and cable technology leader LAPP.