The new LAPP Australia operation of one the world’s leading providers of branded cable and connector systems, LAPP, will debut at AUSPACK 2019 in March with a range of quality technologies vital to integrated electrical, process and automation engineering solutions.
The fully-fledged LAPP subsidiary in Australia – opened in February 2018 - has surpassed even its global parent’s expectations of success since establishing a new purpose-built 3100sq m headquarters at Eastern Creek, Sydney, to meet national demand for advanced technologies backed by outstanding technical service and swift delivery in future-focussed areas of industry.
“LAPP products have been respected in the Australian market for more than 30 years, through its distribution network here as part of a strong network of 100 agencies around the world. But setting up an Australian subsidiary has bridged the huge geographical distances of bringing the latest innovations from Germany to Australian customers faster than ever before.,” says LAPP Australia General Manager Simon Pullinger.
The investment in a full subsidiary - with local stocking, a high emphasis n service, and a busy and expanding technical support team - has paid off handsomely, with direct customer and monthly sales running 35-40 per cent ahead of plan, says Mr Pullinger.
“The company has swiftly established its advantages across major sectors of the local market, with particularly significant penetration in sectors such as food and beverage, manufacturing, solar, sound and stage production, electrical contracting, machine building and automation.”
The debut of LAPP Australia at AUSPACK 2019 IN Melbourne from March 26-26 (Stand number G130) will further extend the LAPP Australia success story, providing key markets with a unique overview and personal introduction to globally respected product families, including such global brands as: ÖLFLEX® connecting and control cables, SKINTOP® cable glands, ETHERLINE® ethernet cables, UNITRONIC® data cables EPIC® Connectors, SILVYN® robust cable protection and supply systems, HITRONIC® super-fast fibre-optic cables and FLEXMARK® cable marking systems.
LAPP Australia’s initial range of more than 1000 stocked items has grown quickly in its first year to exceed 1500, a total which will grow beyond 2000 in the second year. The new HQ also houses customising machinery that enables it to supply a variety of different cables types up to 37mm supplied ready cut and finished to precise lengths.
This customer-responsiveness - combined with the speed and flexibility of the LAPP logistics centre in Germany – means Australian customers have access to 40,000 LAPP products with lead times of 1-2 weeks from receipt of order.
LAPP staff will be on hand at AUSPACK 2019 to explain the advantages to exhibition visitors of market-leading service and product ranges focussed on areas such as packaging, processing, automation, robotics, energy management, data distribution and intelligent manufacturing, buildings, infrastructure and production line engineering for speed, reliability and hygiene. Advantages of the major product families on show include:
- OLFLEX® connecting and control cables, the ranges of which are among the most widely used in the world with proven reliability and compatibility with the most advanced machinery.
- SKINTOP® cable glands, which ensure a secure connection in a matter of seconds. The universal systems are simple, easy to install, securely fixed, centred & hermetically sealed.
- ETHERLINE® Industrial Ethernet cables, which provide solutions for the most demanding applications and an expanding portfolio of products for active network applications.
- UNITRONIC® data cables, the brand of choice for fast, safe and forward-thinking solutions for transferring data
- EPIC® Connectors, which provide a reliable connector for industrial applications, offering safe and removable connection in machine building, control cabinets and in outdoor applications
- SILVYN® robust cable protection and supply systems This universal range completely protects cables against dust, moisture and technical, thermal or chemical exposure
- HITRONIC® – Superfast and secure fibre-optic cables for inter-office communication and industry applications
- FLEXIMARK® cable marking systems, which ensure permanent labelling in materials from plastic to durable stainless steel, offering manual or electronic identification.
Mr Pullinger says LAPP Australia offers a one-stop shop for highly integrated, efficient and reliable systems which achieve the leading Australian, European and American compliance and quality standards, which are among the most demanding in the world.
Through the major LAPP brands such as those showcased at AUSPACK – and through LAPP’s global ranges and experience - LAPP Australia focuses strongly on world-class total solutions incorporating highly compatible components from the one source. This integrated approach saves customers’ time and money when assembling optimum solutions to their particular needs, while ensuring proven reliability in service,” says Mr Pullinger.
The family-owned LAPP organisation is renowned globally for its levels of quality, innovation and for its commitment to ethical values and service, qualities which it brings to its Australian markets, he says.
“With LAPP’s 18 manufacturing locations on four continents and industry partnerships, LAPP Australia delivers outstanding access to internationally respected technology and innovation. “This access to global excellence has spread rapidly throughout Australia - LAPP Australia’s Year One plan initially was to establish its position on the East Coast, but as we have grown so well - and as brand recognition has spread - we are now supplying customers across all of Australia.
“Customers can deal with us by phone, email, live chat or simply buy online through LAPPaustralia.com.au The website makes it easy for customers to buy online, access datasheet and via PayPal. And our freight partners ensure that all customers experience the same service, regardless of where they are in Australia.”
“LAPP’s integrated approach to high technology solutions is highly appropriate to world class Australian customers seeking the assurance of top quality products and systems that meet global compliance standards and are fully traceable back to the point of manufacture.”
Simon Pullinger says “LAPP’s commitments to the markets it enters are always in-depth, long-term and backed by an uncompromising customer focus and dedication to client service. These values of LAPP globally have remained constant since its establishment by Oskar LAPP in 1959 and through its evolution into a global family of companies bound together with the same strong principles.”